Istanbul has indeed become a prominent city in the fashion world over the past few decades. The fusion of historical richness, cultural diversity, and modern influences makes Istanbul an exciting hub for fashion and design.

Istanbul's fashion scene offers a unique blend of traditional Turkish elements and contemporary trends, creating a distinct style that reflects the city's beauty and youthfulness. The city is home to numerous talented designers, fashion boutiques, and fashion events, showcasing the creativity and innovation of Istanbul's fashion industry.

If you're interested in exploring the fashion scene in Istanbul, you can visit popular shopping districts like Nisantasi, Istiklal Avenue, and the Grand Bazaar. These areas are known for their vibrant atmosphere, where you can find a variety of local and international fashion brands, as well as independent boutiques offering unique designs.

Istanbul also hosts several fashion weeks and events throughout the year, such as Istanbul Fashion Week, where designers from Turkey and around the world present their latest collections. These events provide a platform for emerging talents and established designers to showcase their creativity and contribute to the fashion landscape of the city.

Moreover, Istanbul's fashion scene goes beyond clothing and includes accessories, jewelry, and footwear. The city is known for its skilled artisans who create beautiful and intricate designs inspired by Turkish culture and heritage. Exploring the local markets and workshops can offer a glimpse into the craftsmanship and artistry that goes into creating these unique pieces.

In fact, the government had invested a lot in the textile field and encouraged people to bring this sector to life and facilitate the road for them by entering international markets all over the world. At the current time, Turkey is considered one of the most important countries in the fashion field, and the fashion exhibitions or conferences that are held every year in Istanbul are one of the signs of Istanbul’s importance in this field.

In summary, Istanbul has established itself as a vibrant and dynamic fashion city, where traditional elements blend with contemporary trends. From its bustling shopping districts to fashion weeks and local craftsmanship, there's plenty to discover and appreciate in Istanbul's fashion scene, or as you call it, "Moda."


Just like any other fashion city, Istanbul city is full of famous brands whether luxury or medium class from both local and international. Although Turkish brands were not famous around the world by the beginning of the 1980s the Turkish designers who contributed to international fashion exhibitions have been able to leave a good impression in fashion lovers all around the world. Slowly and year after year, fashion in Istanbul had grown to a point where it got the respect of the international fashion community.

Today’s situation in the fashion field in Istanbul is absolutely fabulous, Turkish brands have made it to the top of international markets and people from all over the world come to Istanbul city every year only for shopping. It might be crazy but true because Istanbul offers a very wide collection of fashion with relatively cheaper prices compared to other countries in Europe in addition to its location that is easy to reach for everyone in the world.

A Little Bit About the History of Fashion in Istanbul:

Fashion has been deeply rooted in Turkish culture and You can tell that from the Ottoman period. The clothes of both women and made were made from the perfect materials that come from southern Turkey, China, India, and other places, even for clothes made of cheap materials the designs of women’s robes and clothes were very unique and different from the known dresses or clothes in the world.

The Tailors or (TERZI) as it is called in Turkish, were very respected back in the old days during the Ottoman Empire because they used to design very high-quality clothes. Thus, it is not totally new for Turkish people to have a good taste of fashion.

After the establishment of the Turkish Republic by great leader Ataturk, fashion was changed and the fez or dresses that both men and women used to wear were forbidden the Arabic alphabet was also replaced with the Latin alphabet, all of these decisions led to a change in the identity of fashion. Designers started to look for European style for fashion and people started to adopt Western clothing and fashion. At this point, some say it was a positive change while others say it is not healthy to change the identity of the Turkish fashion

In any case, these roots have grown and resulted in a very famous name in the International fashion community.

Women in Istanbul and Shopping

Shopping holds a special place in the hearts of many women, and Istanbul is a city where this love story thrives. One of the reasons women indulge in shopping in Istanbul is the overall affordability of clothes in the city.

While you may still come across items that are extravagantly priced, the accessibility of clothing is such that everyone in Turkey can afford to purchase clothes. Women in Istanbul engage in shopping frequently, particularly now that the options and collections have expanded, providing even more choices for women.

For reasonably priced local clothing, popular brands like Defacto, Kotton, and Mavi attract the majority of women shoppers. Additionally, international brands such as Zara and Elle offer reasonably priced options that are widely sought after.

When it comes to luxury and high-end fashion brands, Istanbul boasts a plethora of both local and international shops where women invest their time and money. These stores cater to the desires of those seeking exclusive and premium clothing items.

Throughout the year, Istanbul hosts more than 20 fashion exhibitions and trade shows. Notably, other cities like Ankara, Bursa, and Antalya also contribute to the fashion landscape in Turkey. These events attract both renowned and emerging international and local designers, as Turkey holds a deep appreciation for new and innovative fashion.

In summary, Istanbul provides a shopping haven for women, with a wide range of options available at various price points. Whether it's local brands offering reasonably priced attire or luxury boutiques showcasing high-class fashion, Istanbul's fashion scene caters to diverse preferences. Moreover, the abundance of fashion exhibitions and trade shows demonstrates Turkey's enthusiasm for embracing new trends and supporting emerging talents.