The Serafina Restaurant Group concept emerged while Vittorio Assaf and Fabio Granato underwent a traumatic experience - lost at sea on a small sailing boat. Dressed only in their swimming trunks and fighting biting cold, harsh weather and hunger, the two friends imagined themselves creating the most fabulous pizzas. With Fabio’s genius deployed in designing a revolutionary oven, and Vittorio as a maestro in Neapolitan cuisine, the Serafina concept and partnership was born. With their fate in the balance, they vowed that if they survived they would open the world’s finest pizza and pasta restaurant. They did survive, and fulfilled their vow with the opening of Serafina Fabulous Pizza in 1995. The restaurant hugely popular, with 33 branches in the United States, India, Japan, Korea, the UAE and Brazil. Serafina’s first branch in Turkey and 20th in the world has opened its doors at the upscale Akmerkez mall in Istanbul in November 2014




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